One of New York’s truly legendary hotels, Designed by Robert T. Lyons and built by the famous developer brothers Bing and Bing, the Gramercy Park Hotel opened its doors in 1925. It was built on the site of flamboyant architect Stanford White’s home, where previously the townhouse that Edith Wharton was born in had stood. The hotel hosted generations of the sort of visitors who make downtown New York “downtown”.

It was the headquarters for high bohemia, where artists, adventurers and bonvivants rubbed elbows. Humphrey Bogart was married here. Humorist S.J.Perelman lived here because it reminded him of his native London while being convenient to Third Avenue’s great delis. Legendary Yankee Babe Ruth liked to drink at its famous bar, which has retained its bohemian charm over the years, serving as a watering hole to generations of artists, writers and musicians.

The Gramercy Park’s haute bohemian heritage will be honored and renewed in the transformation. It will still be the Gramercy Park Hotel….but better! It will represent a sensuous vision of artful diversity. Bohemia reinvented for the 21st century with original combination of styles, with great pieces of furniture and art and the extraordinary use of color. It will be entirely inventive and sensuous. At its heart, is a daring balancing act which only Ian Schrager could pull off, as well as a fresh approach which represents a new departure for him. It brings together a number of creative forces, not chosen for their compatibility, but for their shared commitment to the modern lifestyle.

The hotel is being created by Ian Schrager’s longtime partners, Michael Overington and Anda Andrei, with a little help from some of Ian Schrager’s friends which include the painter, Julian Schnabel.

The Gramercy Park’s idiosyncratic, eclectic vision will offer a perfect modern alternative to the institutional approach one now finds in even the most high-end boutique hotels. As Morgans marked a paradigm shift in hotels twenty years ago and created a new industry, so the new Gramercy Park Hotel will accomplish the same impact today. It will be the most spirited and charming hotel in New York, reflecting a fabled heritage and the lively, adventurous spirit of an emerging age.

A great hotel is not just a building, it’s an individual, with personality, spirit and authenticity. It’s original, romantic, surprising, poetic, and whimsical. It evokes an emotional response like a work of art.

Ian Schrager’s unique approach and vision has made him the most imitated person in the business. But Schrager has joked with friends that he’s still creating hotels because he has yet to create his masterpiece. Working with masters of minimalism and maximalism, the Gramercy Park Hotel could be that masterpiece.

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